Principles of Visual Design: Syllabus
 

Week 1: Introduction to Course and Concepts

 
Subjects
Readings
Projects
8/23

Prof. and Student Introductions

Course Overview

First Assignments and Readings

Due Wednesday:
Introduction and Placement and Divisions
Krause: 8-37

Due Wednesday:
Living the Line
McCloud: 118-137

8/25
 

Due 12/6 - Project #3:
Creativity Archive

Due 9/1 - Project #4:
100 Composition Thumbnails

8/27

Due Monday:
Typography
Krause: 230-267


Due Monday
Show and Tell
McCloud: 138-161

 

Week 2: Creativity and Craft

8/30

Due Friday:
Shape Workshop and Icons
Krause: 124-169

Due Friday:
Introduction and Icons
McCloud 1-59

 
9/1

Design Workshop

 
9/3

Class Critique of Project #4:
100 Composition Thumbnails

Due 9/8:
Creative Process
Krause: 322-341

Due Monday:
The Art of Innovation Chapter
Lessons in Creativity from IDEO

 

Week 3: Logos

9/6
No Classes    
9/8

Class Discussion on Readings

  Due 9/15 - Project #5:
Logo
9/10

Introduction to Illustrator

Lecture on Logos - Slides

   

Week 4: Perception and Immersion

9/13

Workday / Ask for Feedback

 

 
9/15

Class Critique of Project #5:
Logo

   
9/17

Class Critique of Project #5:
Logo

Due Monday:
Color
Krause: 206-329

Due Monday:
A Word About Color
McCloud: 185-192

 

Week 5: Color and Concepts

9/20

Class Discussion on Readings

Lecture on Color - Slides

Due Friday:
Elements and Images
Krause: 170-201

Due Friday:
Concept
Krause: 276-321

Due 9/29 - Project #6:
Book Cover

9/22

Lecture on Book Covers - Slides

Workshop on Color in Photoshop

   
9/24

Class Discussion on Readings

Effectively Using Layers in Photoshop

Workday

Due Monday:
Practices of Looking Chapter 1
Images, Power, and Politics
Sturken and Cartwright

 

Week 6: Book Covers

9/27

Class Discussion on Reading

Workday / Ask for Feedback

 

 
9/29
Class Critique of Project #6:
Book Cover
   
10/1
Class Critique of Project #6:
Book Cover

Due Monday:
Practices of Looking Chapter 6
Media in Everyday Life
Sturken and Cartwright

 

Week 7: Propaganda

10/4

Class Discussion on Reading

Lecture on Propaganda - Slides

 

Due 10/13 - Project #7:
Propaganda Poster

Tutorial on How to Make a Propaganda Poster using Illustrator

10/6

Videos on Propaganda

Tutorial on some tools in Photoshop (liquefy, clone, smudge, etc.)

   
10/8

Workday / Ask for Feedback

Due Monday:
Practices of Looking Chapter 7
Advertising, Consumer Cultures, and Desire
Sturken and Cartwright

 

Week 8: Desire in Advertising and Propaganda Poster Critiques

10/11

Class Discussion on Reading

Workday / Ask for Feedback

 

 
10/13

Class Critique on Project #7:
Propaganda Poster

   
10/15

Class Critique on Project #7:
Propaganda Poster

Due Wednesday:
Interview: The Remarkable Caricature Art Of Hanoch Piven

Due Wednesday:
Watch one, two very short videos

Due 10/25 - Project #8:
Celebrity Caricature Assemblage

Where to get Caricature Assemblage Supplies

Week 9: Caricatures and Materiality

10/18
No Class    
10/20

Class Discussion on Reading and Videos

Lecture on Caricatures - Slides

   
10/22

Workday / Ask for Feedback

   

Week 10: Celebrity Caricature Assemblage Critiques

10/25

Class Critique on Project #8:
Celebrity Caricature Assemblage

 

 
10/27

Class Critique on Project #8:
Celebrity Caricature Assemblage

Due Wednesday:
Creating a Successful Online Portfolio

Due Wednesday:
10 Steps To The Perfect Portfolio Website

 
10/29
No Class    

Week 11: Professional Portfolio Website Design

11/1

Intro to Dreamweaver

 

Due 11/15 Project #9:
Professional Portfolio Website
11/3

Class Discussion on Readings

Lecture on Portfolios - Slides

   
11/5

Online Presence

Workday / Ask for Feedback

Due Monday:
TBA
 

Week 12: Professional Portfolio Workweek

11/8

Class Discussion on Reading

Workday / Ask for Feedback

 

 
11/10

Workshop

   
11/12

Workday / Ask for Feedback

   

Week 13: Personal Portfolio Critiques

11/15
Class Critique Project #9:
Professional Portfolio Website
   
11/17
Class Critique Project #9:
Professional Portfolio Website
   
11/19
Class Critique Project #9:
Professional Portfolio Website

Due Monday:
Chapter on Postmodernism and Popular Culture
Sturken and Cartwright

Due 11/29 - Project #10:
Freestyle Project Plan and Pitch

Week 14: Postmodernism

11/22

Class Discussion on Reading

Postmodern Design

 

 
11/24

Workday / Ask for Feedback

   
11/26
No Class    

Week 15: Iterations of Freestyle Projects

11/29

Students Pitch Project #10:
Freestyle Project Plan and Pitch

If needed, make appointment with instructor to discuss your project.

 

Due 12/6 - Project #11:
Freestyle Project Final
12/1
Students Pitch Project #10:
Freestyle Project Plan and Pitch
   
12/3

Workday / Ask for Feedback

   

Week 16: Final Critiques of Freestyle Projects

12/6

 

 
12/8
   
12/10
   

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